For years, you tried to push off this moment. You always wished your little girl could stay young, precious, pure, and adorably innocent. Today, she received her acceptance package in the mail. As you read the words lining the inside, you feel like you’re opening the doors to an entirely new world.
Branding
Print Production
Prototyping
The New School, which houses some of the brightest, most creative minds on the east coast, is renowned for integrating seemingly unrelated disciplines to create tailored learning experiences. For many, transitioning into this environment is both nerve-wracking and mouth-watering. So, how could I initiate this experience in a way that empowers and informs incoming students while easing supporting parties?”
In an exercise in package design, I prototyped a unique concept for The New School’s acceptance package. This package, directed toward students entering the Parsons School of Design, would use the school’s existing branding to reimagine this exciting experience in an interactive (and cost-effective) manner.
My process began with two overarching questions: what kind of students would The New School admit into Parsons, and what would the school want to convey to them? I found that, whether the students had a clear vision or a wandering spirit, many possessed a revolutionary mindset and a large reserve of raw artistic talent.
My process began with two overarching questions: what kind of students would The New School admit into Parsons, and what would the school want to convey to them? I found that, whether the students had a clear vision or a wandering spirit, many possessed a revolutionary mindset and a large reserve of raw artistic talent.
My strategy became clear: capitalize on that curiosity and fully immerse recipients in the experience. Students with the qualifications to attend this school might benefit from three things: a word from the wise, a place to voice their ideas, and a call to action.
My strategy became clear: capitalize on that curiosity and fully immerse recipients in the experience. Students with the qualifications to attend this school might benefit from three things: a word from the wise, a place to voice their ideas, and a call to action.
The resulting package is a bold introduction to the student and a guide to the world they will be entering. From the practical items that allow students to rep their new school to the motivational messages lining its inner walls, this reversible package embodies the message “Redefine Boundaries.”
The resulting package is a bold introduction to the student and a guide to the world they will be entering. From the practical items that allow students to rep their new school to the motivational messages lining its inner walls, this reversible package embodies the message “Redefine Boundaries.”
By incorporating inspiring elements into these functional materials & tools, the acceptance experience extends beyond what’s tangible.
By incorporating inspiring elements into these functional materials & tools, the acceptance experience extends beyond what’s tangible.
