Valyou

Effective communication is about more than cleverly stringing words together. It’s about knowing who you are delivering messages to. It’s also about knowing who the messages are coming from. And, far too often, we undervalue the source of our own messages. That’s where Valyou comes in. Valyou provides more than your average professional development session. Valyou is time and space dedicated to helping you value your voice and the messages it carries, in and out of the office.

My approach to this brand’s identity was a simple, shape-based language that could expand and take a new form at any given moment. The color palette is soft, the graphic elements are expressive and varied, and the logo brings it all full circle, reminding us that communication starts and ends with us.