smartwater: hydration lineup
Client
smartwater
Year
2025
Credits
Created while at T&P
ECD: Sherman Winfield
CD: Julia Gramaglia & John Potter
Copy: Emily Bright
Storyboards: Myself & Rex Griffin
Additl: Greg Lebess
Motion: Dedicated 3D Production Team
Missing a credit? Contact me please.
Info
The premise is simple: smartwater has you covered for however you hydrate. No fluff. No filler. Just give it to the people straight, just like the water. So, that’s exactly what we did.
The result was a series of short, product-centric videos, pushed to TV and social, that reminded viewers that hydration comes in all forms, shapes, sizes, and pairs.
