Horizon on SiriusXM

The music scene across Asia has been bubbling over the last decade. But now, it’s spilling into pop culture around the globe. This phenomenon prompted SiriusXM to create a whole new channel dedicated to talent from the region.

This concept was born of the idea of emergence: variety, vibrance, and a distinct voice radiating from a single point, transforming the entire landscape. What arose was a simple, diverse, forward-leaning system whose mood and tone could change depending on the source of the emergence. For this channel, I developed a logo, key channel art, and a set of promotional templates to showcase guest appearances.