Sway In The Morning: Live From LA

Sway In The Morning has been on the air since 2011. And since then, its New York studio has been a stop on the media circuit for artists, entertainers, politicians, and more. Sway’s roots, however, go all the way to the opposite coast in California’s Bay Area. It’s been a while since Sway had a stationary presence in his home state, but 2025 is the year that changes.

I was responsible for designing the key art for this announcement campaign. The campaign needed to be straightforward and declarative, so I leaned into the show’s primary black & gold look. The slight slant for content sections and the gold callout in the copy gave us just what we needed while creating opportunity in the movement of the main billboard piece.