Jeezy's Thug Motivation Radio

In 2005, Jeezy released his commercial debut album, Let’s Get It: Thug Motivation 101, catapulting Jeezy into the limelight and sparking a 20-year-long career in the music industry. Now, on the album’s 20th anniversary, Jeezy partnered with SiriusXM to run back his classics and give insight into the making of his breakout project.

Jeezy’s image has transformed from that of a hardened man from the streets to a sleek, classy businessman. And yet, he hasn’t once forgotten where he came from. The look & feel of this LTO channel takes inspiration from the luminous & gritty textures of jewels developed under pressure. The logo, a nod to the album’s artwork, makes the channel’s name a wide platform for Jeezy to stand on. The monochromatic color palette, along with the typographic composition, bridges the gap between the Jeezy of 2005 and the Jeezy of 2025.