The arts have always been a foreign concept to your parents. They have a hard time grasping the power of performing arts. But you adore every bit of it — from the heartwarming story to the thrill of the stage. You’ve been in a few school plays, and they were great, but they didn’t satisfy your thirst for more. That’s about to change.
Branding
Web Design
Illustration
The Manton Avenue Project is a non-profit after-school program that nurtures the imaginative minds and voices of kids in a small neighborhood in Providence, RI. They engage with kids in elementary and middle school, teaching them playwriting and connecting them with professional stage actors to put on original shows for their community. They’ve been making strides in expanding their operation for over a decade. It was time for their brand and website to reflect that expansion.
In a rebranding campaign for The Manton Avenue Project, I collaborated with a team of designers to provide them with a new logo, brand guidelines, and website. This campaign was completed in two phases: brand redevelopment and brand implementation.
Conversations about their value to their community drove the entire rebranding process. Early on, we recognized that their unique and compelling story wasn’t shining through their previous brand identity. Our first instinct was to reimagine that identity. After extensive exploration, we landed on a direction that authentically re-presented their identity and story.
Conversations about their value to their community drove the entire rebranding process. Early on, we recognized that their unique and compelling story wasn’t shining through their previous brand identity. Our first instinct was to reimagine that identity. After extensive exploration, we landed on a direction that authentically re-presented their identity and story.
After aligning on the brand identity direction, we refined, expanded, and implemented it in the second phase. Our main goal was to establish a fun look, give the brand life, and make room for their story. With the organization’s audience and resources in mind, our biggest challenge was to make the brand visuals simple enough to execute and broad enough to make it flexible.
After aligning on the brand identity direction, we refined, expanded, and implemented it in the second phase. Our main goal was to establish a fun look, give the brand life, and make room for their story. With the organization’s audience and resources in mind, our biggest challenge was to make the brand visuals simple enough to execute and broad enough to make it flexible.
Our solution revitalized the neighborhood organization, giving it a new energetic, practical connection point. The new logo refashions elements from its predecessor into a tight, bold lockup that translates sufficiently into program-specific identifiers. These brand elements come together harmoniously on the website and brand guidelines, serving as samples for handling in the future.
Our solution revitalized the neighborhood organization, giving it a new energetic, practical connection point. The new logo refashions elements from its predecessor into a tight, bold lockup that translates sufficiently into program-specific identifiers. These brand elements come together harmoniously on the website and brand guidelines, serving as samples for handling in the future.
The variety in color and typographic choices add to that solidity by giving the brand a broad spectrum of combinations to work with while staying on brand.
The variety in color and typographic choices add to that solidity by giving the brand a broad spectrum of combinations to work with while staying on brand.
